What’s local SEO and Why it is important?
Don’t be fooled by what you do not know online
How do I know if my business requires a local SEO? It is important to emphasize the “local” in this query. Is your business able to attract clients up to fifteen miles distant? Are potential clients who want to buy your products or use your service willing to drive upto ten minute to visit your business. Then you probably need a local SEO plan. See local seo Houston for get more info.
What is local search engine optimization? Why is it so important?
What Local SEO is?
Local SEO is about optimizing you online presence in order to gain business from local searches using Google and similar search engines. Hubspot’s Local SEO Statistics show that according to Hubspot, 46 percent of Google searchers want local information. In fact, 72% consumers that searched locally for products and services via local SEO near me visited stores within five mile radius.
What about local SEO? This is true if your business was one of these. Where do you begin? Five reasons are listed below to show the value of focusing your efforts on local SEO.
Why local SEO is vital for the success of your business
First Reason: Displays Your Company Details to Consumers Who Are Searching For Your Products and Services
How about the olden days, when you used the yellow book to look for the companies that provided the services or products you desired? To find the item or service that you want, simply enter it into your search engine, whether you use a laptop, desktop computer or mobile phone. Search engines will show you businesses offering those products and/or services. When you search for “nearby”, it will show businesses and services that are close by.
This is neat. Save time with local SEO “near you” searches. Select what you would like to find, bring up the directions on a map. These results look like yellow pages from the past.
If you are comparing local SEO to organic SEO, they both have their importance. If you are looking for a strategy to help boost your rankings in organic search engine results, then you should consider a content-marketing approach. Local SEO will be important to local businesses. The importance of local SEO for businesses with global customers is somewhat lower.
Reason 2 – Consistently accurate online directory listings boost organic and local rankings
The top local directories, citations, and local search engines will list your company name, address, telephone number and other details consistently. NAP Data refers to the information (names and addresses) that you provide. The search engine bot will include you in the results pages of search engines (SERPs), when it believes that your information has been consistently and accurately entered.
I think that’s fair. Think you would be disappointed if Google redirected you to the wrong business, or gave you phone numbers that are no longer active? Google wants this basic info about your business to appear in several places around the internet.
Data is only trusted if they are consistent. Google or Bing may, for example see inconsistent and confusing information, but they’ll consider that less credible. You are therefore more likely than not to be bypassed by search engines in favor of businesses with consistent NAP Data.
Reason #4 – Authoritative sites link back to you more often.
A backlink, or a link pointing your website to reputable, trustworthy websites, is crucial for SEO. It validates your site, and shows that you’re a serious player in the online world. In addition, certain directory citations sites display URLs in their listings as ‘dofollow links’. Link equity is transferred to your site. Search engines use links to boost your search engine optimization.
Looking for another excellent way to gain a good backlink to boost your business while you do something else? Join the local Chamber of Commerce or another group. Joining a chamber of commerce or other business group will allow you to link your local website back. Additionally, it allows you the opportunity to meet people at local events. Although you may not get any business, there are still opportunities to gain backlinks.